with Riana LeJeune
The upholstery trade has always been rooted in craftsmanship—but today’s clients expect clarity, speed, and confidence before they say yes.
In this live webinar, Riana LeJeune, Founder & CEO of Repinned Luxury Upholstery and creator of the Renewabl App, introduces a groundbreaking visualization and lead-generation platform built specifically for upholsterers, workrooms, and soft-furnishing professionals.
Designed with real shop workflows in mind, Renewabl allows professionals to:
- Instantly visualize fabric changes, finishes, and design options
- Replace long email chains and paper swatches with clear, client-ready presentations
- Increase close rates by helping clients see the value of skilled craftsmanship
- Position upholstery as a premium, professional service—not a guessing game
This webinar will walk through real-world use cases showing how visualization tools can:
- Shorten sales cycles
- Improve client decision-making
- Reduce revisions and misunderstandings
- Support sustainability by extending the life of well-built furniture
Attendees will also get a behind-the-scenes look at how Renewabl is helping modernize the upholstery industry—connecting artisans, designers, and clients through technology while preserving the integrity of the craft.
Whether you’re a solo upholsterer, a growing workroom, or an industry educator, this session will show how modern tools can support traditional skills—without compromising either.
Riana LeJeune is the Founder & CEO of Renewabl App and owner of Repinned Luxury Upholstery, a nationally recognized custom upholstery workroom based in Iowa. With more than 13 years in the trade, she has built her career preserving and advancing the art of professional upholstery—working on everything from 19th-century antiques to fully custom furniture built from the frame up.
Riana has been a proud member of the National Upholstery Association since its inception in 2019 and is a dedicated advocate for the growth and modernization of the upholstery industry. A respected educator and keynote speaker at the Custom Workroom Conference, she leads the nation’s first Registered Upholstery Apprenticeship program approved by the United States Department of Labor, helping formalize skilled-trade education and create sustainable career pathways for the next generation. Riana is also a fierce advocate for Neuro-Inclusive Hiring practices.
She is also the National Association of Women Business Owners 2025 Woman Business Owner of the Year, recognized for her leadership, innovation, and impact within both the trades and entrepreneurship.
Riana created Renewabl to solve real-world challenges she experienced behind the workroom doors—helping professionals visualize fabric and finish options, streamline client communication, and support sustainability by extending the life of well-crafted furniture. Her work sits at the intersection of craftsmanship, technology, and education, positioning the upholstery trade for a stronger, more visible future.
